How to Successfully Market A Brand New Hotel

Hotel guest marketing, even for the more seasoned hotel owners, can be challenging. From the ever-evolving market, rising competition, to the advancing levels of expectations all make this a moving target, yet a necessary one to follow. Now, if you are someone who is launching or has recently opened a brand-new hotel, congratulations! However, as you know, you could be offering the most exceptional experiences and services in the area, but if you lack in marketing or neglect to build your brand, then your hotel will be outshined by surrounding competitors. This is why we here at BuzzyBooth dedicated an entire article resource for new and future hospitality professionals like yourself, so you can learn how to market a new hotel successfully to finally start gaining traction.

Not Open Yet? Then Start Marketing Early

Don’t wait until the big opening day to begin marketing your new hotel in full force. By starting now and getting people hyped up and excited about your hotel arrival is what is going to set the foundation for your brand to thrive on. Create a social media account and post regularly, and set up easy marketing campaigns using the seamless BuzzyBooth’s email marketing for hotels to start building that loyal guest base right now to get your brand off the ground ahead of time.

Leverage Virtual Reality

In a world that is filled with advancing technologies, take advantage of them! Things like virtual reality is a great way to give future guests a more personalized, in-depth look into the rooms and services you offer. It is much more enticing and attractive than simply scrolling through photos. And because not all hotels have implemented this concept yet, you will already have an upper marketing hand right out of the gates.

Invest in A BuzzyBooth Kiosk

Something that you will not want to miss out on is how effective the BuzzyBooth Kiosk is at spreading brand awareness and driving remarkable revenue. And the best part is that you do not have to do anything in order to obtain those outcomes other than set up a booth in your lobby. Guests get to enjoy the fun of the kiosk and then quickly upload their photos to share on social media, all with your brand attached to them. And even though this is great for new hotels starting out, even the more established ones are jumping in on this wonderful marketing tactic as well.

Offer Unique Promotions

Another great hotel guest marketing method is offering unique promotions that catch guest attention. This could be things like discounts or offering business travelers a lowered rate. You can even set up something that gives people a free dessert if they are on a couple’s getaway or a honeymoon. These are all fantastic features that will help your hotel shine, gain positive reviews, and build your empire up one day at a time. Furthermore, if this sounds like something you want to do but are too busy to manage, know that the BuzzyBooth hotel marketing software hosts automation to save you precious time, all while bringing your campaign and special offering emails/texts to life.

Conclusion — Master your Marketing with BuzzyBooth

Getting started within any industry is hard work, especially for those within hospitality where experience, service, and environment are key players in what will drive overall success. And the fact of the matter is that it can feel overwhelmed learning how to market a new hotel while simultaneously trying to focus on other operations to cultivate business growth. But always remember that you are not alone, and leveraging marketing resources like what BuzzyBooth features will support you to succeed.

In summary, BuzzyBooth’s main goal is to help you succeed with your goals. Between the high end, automated marketing software and equipment proven to save time, money, and drive organic traffic, take advantage of them so you can have all the right tools to build an incredible hotel empire from the ground up.